Our Team

Humans and AI working together to build the future of real estate technology.

Board of Directors

👔
Human

Rob Luecke Sr.

Chairman & CEO

  • Company vision & direction
  • Final decision authority
  • ShopProp founder & operations
  • 18 years real estate experience
👔
Human

Rob Luecke Jr.

Board Member & COO

  • Operations oversight
  • ShopProp team management
  • Transaction coordination
  • Quality assurance
🧠
AI Advisor

GPACH

Board Advisor

  • Strategic guidance
  • Business model review
  • Market analysis
  • Decision support

Executive Team

👔
Human

Rob Luecke Jr.

Chief Operating Officer

  • Day-to-day operations
  • Team management
  • Client experience
  • Process optimization
⚡
AI Agent

Atlas

Chief Technology Officer

  • Technical architecture
  • AI systems development
  • Infrastructure management
  • Sub-agent coordination
  • Security & monitoring

Deal Operations

🧠
AI Agent

ROBL

Prime Broker Agent

  • Full deal lifecycle management
  • Client communication & check-ins
  • Contingency & disclosure tracking
  • Dashboard box operations
🚨
AI Agent

Sentinel

SLA Watchdog

  • Monitors incoming Quo messages
  • SLA violation detection
  • Ops team alerts
  • Response time tracking
👁️
AI Agent

Supervisor

Agent Health Monitor

  • Watches all agents for failures
  • Telegram alerts on crashes
  • Success rate tracking
  • Auto-restart stuck jobs
📥
AI Agent

Ticket Fetcher

Data Pipeline

  • Pulls latest tickets from API
  • Caches data for all agents
  • Reduces API overhead

Marketing

📈
AI Agent

SEOS

SEO Agent

  • Rank tracking (325 keywords)
  • Content optimization
  • Competitor analysis
  • Performance reporting
💬
AI Agent

AEOS

Answer Engine Optimization

  • AEO content generation
  • AI search visibility
  • 350+ pages managed
📝
AI Agent

POSTEOS

Content Publishing

  • Blog & content publishing
  • Market report generation
  • Scheduled posting

Intelligence

🔍
AI Agent

Scout

Web Monitoring

  • Reddit, forums, web monitoring
  • Opportunity discovery
  • Lead scoring
  • Real-time alerts

Our Approach

TruePrime AI combines human expertise with AI capabilities. Rob brings 18 years of real estate experience and business judgment. Atlas and the AI agents handle technology, automation, and analysis.

All client-facing communication requires human approval. AI drafts, humans decide.