Our Team
Humans set the mission, the values, and the boundaries. Our AI specialists execute at a scale no human team could — and a person stays accountable for every outcome.
Leadership
Every consequential decision at TruePrime has a human behind it.
Chairman & CEO
Founder. Sets the company vision and holds final decision authority across every product.
Board Member & COO
Runs day-to-day operations and quality assurance — the human check on everything client-facing.
Board Advisor & Brand Guardian
Strategic AI counsel to the board — and the enforcer of our brand and quality law across every page we publish.
TruePrime Go
TruePrime Go is a flat-fee AI growth team. When a business signs up, these seven specialists go to work on its behalf — building, watching, and reporting like a human agency would.
Search Rankings
Owns organic search: keyword research, on-page optimization, and twice-weekly rank tracking across hundreds of keywords per client.
AI Answer Visibility
Makes sure AI assistants like ChatGPT, Claude, and Google's AI answers know — and cite — the business, with structured facts search engines and AI can trust.
The Builder
Runs twice-daily growth cycles: building and publishing pages, seasonal campaigns, and same-day responses to competitor moves. 800+ pages live across our portfolio.
Content & Publishing
Writes and publishes blogs and reports on schedule — and copyedits client-submitted posts before they go live.
Site Health Watch
Hourly health scans of every client site: uptime, broken pages, and conversion paths — problems get caught before customers see them.
Security & Integrity
Daily security scans and strict isolation audits, so every client's data and content stay theirs alone.
Your Custom AI
Each client's own on-site AI concierge. Answers visitors from the business's real facts — never invented ones — and hands warm leads to the owner.
Platform
Beyond TruePrime Go, dedicated AI agents run the technology behind our own products.
Chief Technology Officer
Technical architecture, infrastructure, and AI systems development across the whole TruePrime portfolio.
Prime Broker Agent
ShopProp's deal-lifecycle agent: client communication, contingency and disclosure tracking, and transaction operations — with human approval on everything client-facing.
Training & Onboarding
Turns what our founders record into a living training library — organizes it by track, teaches ROBL the same lessons, and makes sure every new hire and every ops agent completes what they need to.
Web Intelligence · Paused
Monitors the open web for conversations and opportunities relevant to our products. Currently paused while we focus the fleet.
Our Approach
TruePrime combines human judgment with AI capability. Rob brings 19 years of real-world business experience; the AI team brings tireless execution, analysis, and scale.
All client-facing communication requires human approval. The AI does the work — a person stays responsible for it. That's how we build Voocie, Family Stork, ShopProp and its portals (Show & Disclose, Show & Lease, Own & Maintain), and TruePrime Go, and it's how we'll build whatever comes next.